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"Gwyneth's latest star turn, back to playing the all-American good-girl as the star of the new adverts for Coach, the American It-handbag brand which has serious designs on the UK and Europe. Coach is sort of a bit like an American version of Mulberry, but in the Somerset rather than Alexa Chung era. All blonde and uptown and well-bred in this campaign, Gwyneth is going back to her roots. Maybe it's time for the Gwyneth-haters to forgive and forget. But probably not until she gives up the Goop". Source: www.guardian.co.uk