Blog Archive

Reach out and touch ! Its Giant Nick !

I was simply thrilled honey , when I read that Giant Nick was going to be modeling the new iPod touch for Apple , unfortunately  this is the only image that remains of the 'Reach Out and Touch ' campaign as sadly it was pulled at the last minute due to being  far too provocative . Apple said '' when we looked again at the  data that came back from the focus groups , they were unsure of who ''the consumer was reaching for actor Nicholas Hoult or the iPod touch ?''